In a perfect world, we would wake-up to meticulously crafted ensembles laid out for our choosing by an uber-stylist like Edward Enninful or Katie Grand. Since most of us aren‘t society girls with lush bank accounts and zip codes to match, we‘ve become our own power stylists. But with affordable personalized e-commerce sites popping up left and right, things are beginning to change for budget conscious fashionistas.
There are three e-commerce sites garnering the most attention among fashion consumers.
JewelMint: Launched by Santa Monica-based company BeachMint Inc,. JewelMint is a jewelry-of-the-month club created in partnership with actress Kate Bosworth and her stylist, Cher Coulter. After completing a style quiz, JewelMint will recommend personalized baubles based on the results of your quiz. Each piece costs $29.99. Even cooler, you won’t be charged until you purchase your first piece of jewelry. Also, you can skip any month, with free shipping and “simple returns.”
StyleMint: StyleMint, the second enterprise by BeachMint Inc., is a new online venture by style icons Mary-Kate and Ashley Olsen. Launching July 6th, StyleMint will offer customers a personalized e-commerce experience with the added value of social media, allowing you to link to Facebook and Twitter to garner the opinions of your friends and family. Initially, the site will offer eight t-shirts designed by the power sisters. Much like JewelMint, the items will cost $29.99/month and you have the option to opt out.
SendtheTrend: SendtheTrend is the brainchild of Project Runway winner Christian Siriano, Mariah Chase and Divya Gugnani. In the vain of the two previous sites, SendtheTrend asks the customers to take a style survey. Once your fashion personality has been identified, the e-commerce site will put together a collection of personalized accessories to choose from each month. Again, the service costs $29.99/month and you have the option to opt out.
When you do the numbers, an annual subscription to one of the e-commerce sites will set you back a cool $359.88. So, I ask you dear reader: are these e-commerce sites, fashion’s answer to wine-of-the-months clubs, worth their price tag?
Image Source: JewelMint Facebook Page
As was mentioned earlier,