It's that time of year again.

As the weather steadily begins to warm up, every able bodied human being with an affinity for well-crafted beauty confections is on the hunt for those perfect products to compliment their new spring glow.

With that, we couldn't think of anyone better to talk all things beauty with than Karen Robinovitz, founder and creator of the recently launched Purple Lab cosmetics. In our little chat, the very busy (and equally sweet) Robinovitz discusses how her brand came into fruition, the meaning behind its name and products, and much more.

1. Hey, Karen. Tell us a little bit about yourself.

My background is as a journalist, writing fashion/beauty/lifestyle/entertaining/basically anything that was frivolous and fabulous for magazines like Elle, Marie Claire, Bazaar and the New York Times. But along the way, I wrote books, wound up doing television spots on shows like VH-1’s Fabulous Life, and then found myself on the marketing side. When my first book came out, I wound up doing so much of my own marketing and promotions to get it out there and I fell in love with exercising that part of my brain. So in a way, my entire career has prepared me for this moment, having a brand of my own. I’m so excited, I can’t even see straight!

>> Continue Reading: 2. How did you get into the business of making great beauty products?