YOOXYGEN, not to be confused with the cable network Oxygen, is a new eco-friendly project which will offer ethically conscious products like fashion, design, jewelry, and books.

Yoox.com's new venture will play host to such green pieces as Ilaria Venturini Fendi's Carmina Campus accessories and jewelry line made from recycled materials (clutches constructed out of Venetian blinds), Katharine Hamnett's organic cotton slogan tees, and Caboclo jewelry, made from natural objects found on the Brazilian Amazon rain forest floors, amongst others.

There will also be vintage clothing and books available for purchase a well. But that's not it! Yoox.com has developed a plan in collaboration with AzzeroCO2 to offset 100% of its shipping carbon footprint by the use of clean energy and reforestation.

Set your calenders: YOOXYGEN debuts online on April 15th to coincide with Earth Day.